A Modern Law Firm

SITUATION: Attorney Gage Fletcher at Fletcher Law, well established in Kansas City, set a bold goal to expand into Austin, Texas. Not only is Austin an intensely competitive and sought after legal market but the well-established brands own the name recognition with years of advertising under thier belts.  How to break in?

SOLUTION: We weren’t going to create top-of-mind recall without a little disruption to the norm.  First, an edgy new identity which more resembles Formula One than a dusty law book legal design.  Next top tier messaging and creative that matches the markets energy for something bold and new, “A Modern Law Firm.” Then wrap it up in an easy to remember top-of-mind hook, “Just Get Gage.”

Attorney Gage Fletcher had a vision and after a recent call into the office an accident victim said, “As soon as we got hit my husband said, “I guess we need to get Gage,” we knew we were on to something.