Acme Law Group
Work performed by Patrick Marketing, Inc.
Website Redesign
January – March 2025
1
Discovery & Strategy
- Conducted full audit of existing website — identified 14 pages with duplicate content and slow load times
- Developed new sitemap with streamlined navigation (7 primary pages, 3 practice area landing pages)
- Researched competitor websites across 5 similar regional law firms to define positioning strategy
- Presented findings and wireframes to client for review and approval
2
Design & Development
- Designed new homepage layout featuring a prominent call-to-action, attorney profiles, and practice area cards
- Built all pages in WordPress using Divi theme with custom CSS for brand consistency
- Integrated new contact form with automated email routing to three departments
- Optimized all images and implemented caching — achieved 92/100 Google PageSpeed score on mobile
- Set up SSL certificate and verified HTTPS across all pages
Homepage — Hero Section
Practice Areas Page
3
Launch & Testing
- Performed full cross-browser testing (Chrome, Firefox, Safari, Edge) and mobile responsiveness review
- Completed pre-launch SEO checklist — meta titles, descriptions, structured data, XML sitemap
- Coordinated DNS cutover with hosting provider; zero downtime migration
- Provided client walkthrough and documentation for updating content independently
SEO Campaign
April – Present
1
Keyword Research & On-Page Optimization
- Identified 40 target keywords across 8 practice areas — prioritized by search volume and local competition
- Rewrote meta titles and descriptions for all 10 primary pages to align with target keywords
- Added structured data (LocalBusiness, LegalService schema) to improve rich snippet eligibility
- Created two new long-form blog posts (1,200+ words each) targeting featured snippet opportunities
Rank Math — SEO Score Overview
2
Local SEO & Google Business
- Updated and verified Google Business Profile — added 12 photos, updated service categories, hours, and Q&A
- Built 18 new local citations across legal directories (Avvo, FindLaw, Justia, Martindale)
- Resolved 3 duplicate listings that were splitting ranking authority
Social Media Management
Ongoing — Monthly Retainer
1
Content Creation
- Produced 8 branded graphics per month across Facebook and LinkedIn
- Wrote all post copy — informational legal tips, firm news, attorney spotlights
- Maintained a 3x/week posting schedule across both platforms
Facebook — Sample Post
LinkedIn — Sample Post